The heavy-metal rules that now define this category — and everything else that comes with it.
These two get conflated, but they're regulated very differently. Infant formula is subject to specific FDA regulations, defined nutrient requirements, and a premarket notification to FDA before marketing — a much heavier regime. This page covers baby and toddler foods: purees, snacks, teething biscuits, puffed cereals, and toddler-ready meals. Those aren't pre-approved by FDA, but as you'll see, they carry their own fast-evolving requirements.
After a 2021 Congressional report on heavy metals in baby food, FDA launched its Closer to Zero initiative. Its first finalized output arrived in January 2025: action levels for lead in processed food intended for children under two.
| Processed baby food (under 2) | Lead action level |
|---|---|
| Fruits, vegetables, yogurts, custards, puddings, grain- & meat-based mixtures, single-ingredient meats | 10 ppb |
| Single-ingredient root vegetables; dry infant cereals | 20 ppb |
On top of FDA's guidance, states have moved — and California's Assembly Bill 899 is the one shaping the market. Unlike FDA action levels, this is binding state law:
Underneath the heavy-metal and labeling layers, baby and toddler foods meet the same foundation as any food:
FDA Registration Assistance handles the full picture for this sensitive category: facility registration and U.S. Agent, FSVP for imports, guidance on Closer to Zero heavy-metal action levels and state testing laws like AB 899, the correct infant/toddler nutrition label format, and claims review.
Contact us at info@fdaregistrationassistance.com or call +1 (928) 275-8333. Food Facility Registration is available starting at $858. Trusted by companies across 135+ countries, with 15+ years of experience.
Yes. Any facility that manufactures, processes, packs, or holds baby or toddler food must be registered with FDA, domestic or foreign, and foreign facilities need a U.S. Agent. But registration is just the baseline — baby and toddler foods are the most scrutinized food category, with heavy-metal expectations and, in some states, testing and disclosure laws layered on top.
In January 2025, FDA finalized Closer to Zero action levels for lead in processed food for children under two: 10 parts per billion (ppb) for fruits, vegetables, yogurts, custards, puddings, grain- and meat-based mixtures, and single-ingredient meats; and 20 ppb for single-ingredient root vegetables and dry infant cereals. Importantly, these are action levels — enforcement benchmarks — not legally binding limits, but FDA can treat a food that exceeds them as adulterated.
No — they're guidance, not regulation. Action levels are the point at which FDA may consider a food adulterated and take enforcement action; they aren't binding maximum limits like a regulation would set. In practice, though, they function as the benchmark the industry is expected to meet, and exceeding them creates real regulatory and legal risk, especially given ongoing litigation in this area.
As of now, FDA has finalized action levels only for lead in baby food. Action levels for cadmium, arsenic, and mercury are still in development under Closer to Zero, along with lead in juice. One existing benchmark is inorganic arsenic in infant rice cereal, which FDA has held to a 100 ppb action level since 2020. Expect more action levels over time, so this area is worth monitoring.
California's Assembly Bill 899 requires baby food manufacturers selling in the state to test their products at least monthly for lead, arsenic, cadmium, and mercury (effective January 2024), make the results publicly available on their website (from January 2025), and provide a QR code on packaging linking to that information. In March 2026, the California Attorney General issued an enforcement advisory reminding companies to comply.
If your product is sold in California, AB 899 applies regardless of where you're based, and other states have shown interest in similar laws. Because it's often impractical to make a California-only version of a national product, many manufacturers test and disclose across their whole line. So a state law can effectively shape a nationally distributed product.
No — infant formula is regulated much more strictly and separately. It's subject to specific FDA regulations, defined nutrient requirements, and a premarket notification to FDA before marketing — a far heavier regime than baby or toddler food. This page covers baby and toddler foods (purees, snacks, cereals, meals); infant formula follows its own, stricter path.
Yes. Foods for infants and children under four use a modified Nutrition Facts format — for example, certain percent Daily Value figures aren't declared the same way, because reference values differ for young children. Using the standard adult format on an infant or toddler product is a common labeling error, so the panel has to follow the rules for the intended age group.
You can, but they're closely scrutinized. "Organic" is a USDA-certified claim, not an FDA one; "natural" and "no added sugar" have their own conditions; and developmental or health-benefit claims must be substantiated and not misleading. Because this category is sensitive and heavily watched, unsupported claims are among the most common reasons products get flagged.
Yes, and often more scrutiny. Imported baby and toddler foods must meet the same FDA requirements plus FSVP, and they're subject to the same heavy-metal expectations — the EU, by contrast, sets binding maximum levels, so a product made for another market still has to meet U.S. benchmarks and any applicable state testing laws. Imported doesn't mean a lighter standard.
Heavy-metal levels above FDA action levels or state thresholds; failing state testing and disclosure requirements; unsupported claims; nutrition labeling in the wrong format for the age group; and allergen or ingredient errors. Given active litigation and state enforcement in this category, heavy metals and testing are the highest-stakes areas right now.
No. FDA doesn't pre-approve baby or toddler food — registration just puts the facility on record. (Infant formula is the exception, requiring premarket notification.) Registering doesn't certify your product's safety, heavy-metal levels, or claims; those remain your responsibility, and FDA and state regulators can act on a noncompliant product.
There's no single fixed number — registration is quick, but heavy-metal testing, setting up state disclosure and QR codes, confirming the right nutrition label format, and substantiating claims all take time and vary by product. Because heavy metals and testing carry the most risk, those are the areas to plan for earliest rather than treating them as a final step.
We handle the full picture for this sensitive category: facility registration and U.S. Agent, FSVP for imports, guidance on Closer to Zero heavy-metal action levels and state testing laws like AB 899, the correct infant/toddler nutrition label format, and claims review. Starting at $858 for registration, for companies across 135+ countries. Contact info@fdaregistrationassistance.com or +1 (928) 275-8333.